Written by: Corporate
August 15, 2012 02:48 PM
Charley Harper's Exceptional Art Propels Updated Brand Identity
Glen Echo, Maryland, February 4, 2011 -- The Wild Bird Centers of America (www.wildbird.com) is proud to announce an exclusive arrangement to create a new in-store branded look for its retail stores and outlets centered around world-renowned wild bird images from Charley Harper Art Studio (www.charleyharperartstudio.com).
The new look for Wild Bird Center stores and dealers carries through on product labels, websites, posters, newsletters, literature and other store collateral materials for a unified appearance. "The impact is both bright and cheerful, and brings together a unique look that beautifully enhances our brand message to all our stakeholders. We feel honored to be associated with one of the greatest nature artists in US history", said Wild Bird Centers of America's CEO, Henrik Lehmann Weng.
The program is more than just style as it is also carefully designed to respond to customer requests for environmentally-friendly packaging and materials throughout the enterprise.
Customers love Charley Harper's bird images, many of which also are made available by Pomegranate Publishing (www.pomegranate.com) in a wide assortment of retail products.
The Wild Bird Centers of America is an industry-leading franchise system supporting more than 100 wild bird specialty retail stores and outlets throughout the United States and Canada. Visit www.wildbird.com for complete information about the company's products and franchise and dealer programs.